How important is the visibility of your website to your current customers? Perhaps not much especially if your customers already know you and are currently buying from you.

Rephrasing that question: How important is the visibility of your website to your POTENTIAL customers?

Potential customers who may know already what they are looking for but because of your lack of visibility online, they never managed to discover about you because your website is located somewhere in a Search Results Page that is far, far away from Page 1.

Just imagine – you are losing out on potential clients because your website was never optimized to be found and ranked highly by search engines.

With the Internet being so prevalent in our lives and the phrase “I will Google for that information” being part of common vocabulary, Search Engine Optimization (SEO) knowledge is a very valuable skill to possess. It is both a science and an art to be able to be position oneself on top of major search engines (Google, Yahoo and MSN) results page.

Being an avid learner, I took the chance to finally invest in myself to attend Advanced Search Engine Optimization 5-Day Workshop conducted by Fabian Lim. Held at SMU on the 16 to 20 April 2009, it was one of the most tiring but yet enlightening seminars I’ve attended.

Before attending the seminar, all participants are required to sign a Non-Disclosure Agreement. I can see why – the strategies taught there are really powerful and truly commands the premium investment of almost $4000. With great power, comes great responsibility! LOL.

At the end of the 5 days, all participants had to take an online exam to test the knowledge learned. To become certified in Advanced Search Engine Marketing and Top SEO Placement (awarded by Search Engine Workshops), a participant has to score at least 75%. Gratefully, despite a lack of sleep and falling sick on the last day – I managed to score 96%! Yay for me.

Fabian shared and engaged participants on the theory and practicals of SEO plus software tools that can help propel a website ranking upwards. It’s been almost 2 months since 20 April and I have been applying all the strategies taught faithfully. Its absolutely fantastic to see the work I done on clients’ websites achieving greater visibility in search engines.

I have a background of web site design of more than 6 years and I like to believe that I know almost every trick in the book on getting listed in search engines. But even for me – a seasoned web content developer – I’m blown away by the results I’ve seen in these 2-3 months since applying them.

What I learnt is really a valuable skill set – one can say that the SEO strategies learnt gave me an exact road map to get to the top of search engine results.

Due to the intensity of the 5 day program, the Advanced SEO 5-Day Workshop  is conducted only twice a year: once in Singapore and once in Malaysia. To find out more, drop a message using the contact form.

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