I was able to attend the Google Analytics Master Class today in Singapore. It was quite interesting to see Google organised this event for free in Singapore. Anyway there was about 400 people in the event today, most of them were working for someone and it was full house (though the event room was huge). There were great speakers (although not professional speakers) talking about Google products, and the main topic today was on Google Analytics.
Each speaker was given about 20 minutes the most to share on their experiences using Google Analytics or other Google free online products that will help online marketers succeed using their products. Here are the what I learned from each and everyone of them in summary (though not all were I listening, some were too boring and not able to grab my attention. So I did not really remember). Here goes:
Beth Liebert, product manager of Google Analytics were sharing the most important thing in Google Analytics. The product is used to analysie the traffic, details of the people who comes to your website. The most important thing is to set up goals for your Google Analytics. With it, you will be able to define the core business of your website.
Barbara Pezzi, Director Webmarketing & Ecommerce was sharing with us on her experience working with Swissotel hotel. With the use of segmentation in Google Analytics, she and her team were able to find out who are the ones buying, who are not buying, high bounce rate, etc… In the end, their team was able to help Swissotel hotel increased their online marketing and more than 20% increase in sales.
Stephanie Hsu, a Google Analytics Specialist with Google was sharing with us on how to use Google Analytics that will help us (Internet marketers) find out how flexible, powerful and intelligent Google Analytics can be.
Adrian Tan, Director of ClickTrue (online Marketing Services company in Singapore), was sharing how SEM consultants convinced the HiPPOs (High Paying People’s Opinion, that means boss) that using SEM is essential to business online or offline success.
Vinoaj Vijeyakumaar, Customer Solutions Engineer of Google Southeast Asia was sharing on how to shape the Google Analytics funnel. With the funnel shaped you will be able to visualise how your traffic comes to your website, then become a prospect, then to a sale.
There are many others, of which I would recommend listening to Barbara Pezzi, Vinoaj Vijeyakumar, Jon Stona, Rachit Dayal and Madona Michael, which I find is suitable to what I was looking for.
If you did not attend the event today, you have one more chance in Malaysia, K.L on the 11th Mar. Click here to register.
What I find is consistent in the Google Analytics Master Class is to use the Goals to define your business model, then from there onwards go deeper to find out more about your traffic. At the end of the day, I feel that I learn a lot from these experts, and best of all there were drinks, foods and beer to go with when ended. I feel that this event was Google’s way to promote their online product, and thus have more people to use Google search engine.